BRANDING FOR THE GIRLS WHO MEAN BUSINESS ABOUT THEIR (SIDE) BUSINESS.
Strategy-led for ambitious 9-5 women ready to turn their passion into profit.
ELEVATED BRANDING FOR SIDE HUSTLES
BRANDING FOR THE GIRLS WHO MEAN BUSINESS ABOUT THEIR (SIDE) BUSINESS.
Strategy-led branding for ambitious 9-5 women who are ready to turn their passion into profit.
ELEVATED BRANDING FOR SIDE HUSTLES
I'VE MADE THE MISTAKES SO YOU DON'T HAVE TO.
I’ll be the first to admit that when I launched my first part-time studio, my branding didn’t do a good job of reflecting me, my expertise and the value of my services. Why? Because it wasn’t rooted in strategy.
Like a lot of side hustlers, I was so focused on running my business that I overlooked building my brand. Sure, I had a pretty logo and colour palette, but there was no real meaning behind them. Connecting authentically with my audience was a never-ending struggle, and truth be told, my calendar was far from booked.
But fast-forward to today, after hitting “reset” on my business, I’ve cracked the code to giving side hustles the main gig energy they need to elevate and reach the next level.
I’ve found the blueprint, and I’m ready to SHARE it WITH you.
my old BRANDING — Yikes!
I’ll be the first to admit that when I launched my first part-time studio, my branding didn’t do a good job of reflecting me, my expertise and the value of my services. Why? Because it wasn’t rooted in strategy.
Like a lot of side hustlers, I was so focused on running my business that I overlooked building my brand. Sure, I had a pretty logo and colour palette, but there was no real meaning behind them. Connecting authentically with my audience was a never-ending struggle, and truth be told, my calendar was far from booked.
But fast-forward to today, after hitting “reset” on my business, I’ve cracked the code to giving side hustles the main gig energy they need to elevate and reach the next level.
IT'S TIME TO BREAK UP WITH YOUR DIY BRAND.
Your business has less than one second to make a good first impression. That means you have one chance — literally a split second — to capture your audience's attention, draw them in and convert them into paying customers.
First impressions matter, and if you're reading this, I'm willing to bet your DIY branding isn't up for the job.
But what if I told you that together, we can:
I HATE TO tell YOU, BUT...
Design a holistic identity that goes beyond a pretty logo, so you can market your side hustle consistently and confidently while cultivating a community of engaged followers.
Create a brand that doesn't just look and feel as unique as you are but also reflects your target audience and elevates your side hustle.
Build a brand that screams "main gig energy" and leaves you bragging about it to anyone who'll listen.
THAT'S THE POWER OF A STRATEGICALLY BRANDED SIDE HUSTLE. HERE'S HOW WE CAN BUILD YOURS:
SAY HELLO TO
THE SMALL BUT MIGHTY BRAND
Don’t let the name fool you — she packs a punch!
You understand the importance of strategic branding but aren’t ready to make a large investment in design
You need accessible branding that doesn’t compromise value or quality
This is for you if:
- Brand questionnaire — A deep dive into your side hustle to unearth the heart and soul of your business and shape its long-term strategic direction.
- Mood board — A visioning exercise to conceptualize your brand’s overall look and feel.
- Comprehensive logo suite — Your brand’s most important identifier in three variations (primary logo, secondary logo, brand mark) for easy and consistent use.
- Custom colour palette — A set of colours unique to your brand that reflect its personality.
- Brand font pairing — A set of 2 fonts specific to your brand that you’ll use consistently across all your marketing and materials.
- Brand guide cheat sheet — A summary of your brand’s visual elements and how to use them properly and consistently.
WHAT YOU GET:
INVESTMENT: 5 WEEKS // $1,700
(PAYMENT PLANS AVAILABLE)
This service is for the girls who are ready to break up with their Fiverr logo and go deeper than surface-level aesthetics to create a brand that stands apart from the rest, resonates with the right audience and converts them into loyal and engaged customers.
With strategy at its core, the Small But Mighty Brand is the perfect solution for the girls who want to position their side hustle as a legitimate side business and turn their passion to profit.
FOR THE HUSTLES THAT need A LITTLE MORE OOMPH.
OPTIONAL ADD-ON SERVICES
Using market research, competitor analysis and of course, your own words, I’ll create a custom brand strategy to position your side business for long-term growth in alignment with your goals. The comprehensive strategy will dive deep into the key pillars of your brand, including your mission, vision and purpose statements, brand values, brand voice and personality, key messaging, target audience personas and competitor analysis.
Investment: 4 weeks // $1,500
A website is one of the biggest and most important investments you can ever make in your business. Not only is it your virtual home, but a strong website also invites people in, leaves a lasting impression and gives your audience exactly what they need. With this add-on service, you’ll walk away with a custom-designed Showit website that’s uniquely you and a natural extension of your brand. Best of all, you’ll be proud to show it off!
Investment dependent on website scope. If you’re interested in this add-on service, I’d be happy to discuss timeline and cost with you during a discovery call — fill out my contact form to get started.
Brand patterns and illustrations are a great way to inject extra personality into your visual identity and create additional brand recognition and connection with your audience.
Investment dependent on project scope. If you’re interested in this add-on service, I’d be happy to discuss timeline and cost with you during a discovery call — fill out my contact form to get started.
You put too much of yourself into your business to look like everyone else on Instagram. This package includes 20 custom-designed templates. Every element of these done-for-you templates is designed in Adobe Creative Cloud to align perfectly with your visual identity before being rebuilt in Canva for easy plug-and-play. This add-on service also includes setup of your Canva Brand Kit.
Investment: 2 weeks // $500
Make no mistake, business cards — the OG of networking tools — are still an important asset in your brand toolkit. But in order to stand out and make a lasting impression in today’s digital age, your business cards need to go beyond cookie-cutter (sorry, Fiverr) to get noticed and attract new business — and that’s where I come in!
Investment: 2 weeks // $420 // (Printing costs not included.)
Branded stationery is a great way to personalize your brand, create an emotional connection with your audience and leave a lasting impression. From letterheads to envelopes, postcards and greeting cards, there’s no limit to how we can elevate your brand stationery.
Investment dependent on project scope. If you’re interested in this add-on service, I’d be happy to discuss timeline and cost with you during a discovery call — fill out my contact form to get started.
How your product looks plays a huge part in how likely customers are to buy it. That’s why it’s mission critical that your packaging and label design stand out in every storefront. Clients who purchase this add-on service will walk away with packaging and labelling that not only makes a statement but also conveys the right message and attracts the target buyer.
Investment dependent on project scope. If you’re interested in this add-on service, I’d be happy to discuss timeline and cost with you during a discovery call — fill out my contact form to get started.
Also known as press kits, media kits are the perfect investment for content creators and brands looking to grow through new partnerships and collaborations. Through this service, we'll design a stunning media kit that tells the story of who you are and what you have to offer.
This service doesn't include copywriting or brand photography. Investment dependent on project scope. If you’re interested in this add-on service, I’d be happy to discuss timeline and cost with you during a discovery call — fill out my contact form to get started.
"WE COULDN'T HAVE ASKED FOR A BETTER BRANDING COMPANY TO WORK WITH."
"My business partner and I shopped around for branding companies but nobody really stood out. We had our first consultation with Adrienne and she went beyond our expectations. The whole experience was smooth and wholesome. She took our business and branded the heck out of it. We’re so proud of our logo, colours and fonts."
Abie Konneh,
Meticulous Touch Home Services
MIGHTY KIND REVIEWS
DELIVERY →
REVISIONS →
DESIGN →
DISCOVERY →
KICKOFF →
TOGETHER, WE'LL BUILD A BRAND YOUR AUDIENCE WILL LOVE. HERE'S HOW.
YOU BRING THE PASSION, I'LL BRING THE DESIGN.
DELIVERY →
REVISIONS →
DESIGN →
DISCOVERY →
KICKOFF →
Start by filling out my intake form, and I’ll reach out to book our discovery call. During that call, we’ll talk about your side hustle, your goals and how, as your creative partner, I can help you reach them. This will also be a chance for us to talk more about my services, costs and timelines. If we’re a good fit, I’ll send you a project proposal for you to sign and pay your deposit.
TOGETHER, WE'LL BUILD A BRAND YOUR AUDIENCE WILL LOVE. HERE'S HOW.
YOU BRING THE PASSION, I'LL BRING THE DESIGN.
DELIVERY →
REVISIONS →
DESIGN →
DISCOVERY →
KICKOFF →
Once you’ve paid your deposit, I’ll send over your intensive brand questionnaire. The goal of these questions is to get you thinking strategically about your brand and help me better understand your long-term vision for it.
TOGETHER, WE'LL BUILD A BRAND YOUR AUDIENCE WILL LOVE. HERE'S HOW.
YOU BRING THE PASSION, I'LL BRING THE DESIGN.
DELIVERY →
REVISIONS →
DESIGN →
DISCOVERY →
KICKOFF →
After you’ve submitted your questionnaire responses, we’ll hop on a call to go through your answers and pull out key themes and insights. Using your answers, market research and competitor analysis, I’ll create two mood board options to show you the different approaches we can take to your brand’s creative direction.
TOGETHER, WE'LL BUILD A BRAND YOUR AUDIENCE WILL LOVE. HERE'S HOW.
YOU BRING THE PASSION, I'LL BRING THE DESIGN.
DELIVERY →
REVISIONS →
DESIGN →
DISCOVERY →
KICKOFF →
Once you’ve chosen your preferred mood board, I’ll develop a full visual identity, including logos, colours and fonts, using the one-concept method. I’ll present the identity to you using detailed product mockups, so you can clearly visualize how your brand will look in real life.
TOGETHER, WE'LL BUILD A BRAND YOUR AUDIENCE WILL LOVE. HERE'S HOW.
YOU BRING THE PASSION, I'LL BRING THE DESIGN.
DELIVERY →
REVISIONS →
DESIGN →
DISCOVERY →
KICKOFF →
As part of every project, you’re entitled to two rounds of revisions. I’ll carefully manage your requested revisions and refine your visual identity so it’s perfectly aligned with the message your brand needs to convey.
TOGETHER, WE'LL BUILD A BRAND YOUR AUDIENCE WILL LOVE. HERE'S HOW.
YOU BRING THE PASSION, I'LL BRING THE DESIGN.
DELIVERY →
REVISIONS →
DESIGN →
DISCOVERY →
KICKOFF →
Once your visual identity has been finalized and approved by you, you’ll make your final payment and I’ll deliver your asset files and brand guide cheat sheet. I’ll also send you an offboarding document to help guide your next steps as you begin rolling out your new brand.
TOGETHER, WE'LL BUILD A BRAND YOUR AUDIENCE WILL LOVE. HERE'S HOW.
YOU BRING THE PASSION, I'LL BRING THE DESIGN.
GET STARTED →
THERE ARE SOME QUESTIONS GOOGLE CAN'T ANSWER.
1:1 STRATEGY SESSIONS
Fortunately, I can.
I know firsthand how hard it is to build a sustainable and profitable side business. Between the early mornings and the late nights, the chaotic calendars and the never-ending imposter syndrome, I've experienced it all.
But as challenging as it is to scale a side hustle while working a 9-5, it is possible — and I'm living proof! I've spent years balancing my corporate career with this passion-driven small business, and I'm always happy to share these insights with fellow side hustlers during 1:1 sessions.
FREQUENTLY ASKED QUESTIONS
WHAT ARE THE PAYMENT PLAN OPTIONS?
DO YOU DESIGN JUST LOGOS?
WHAT'S THE ONE-CONCEPT METHOD?
WHAT'S SHOWIT?
WHAT FILES WILL I GET AT THE END OF THE PROJECT?
I understand branding is a significant investment that can often feel out of reach for side hustlers. To help make my services more accessible to you, I’m flexible with payment schedules and would be more than happy to discuss a customized plan that works for your needs. Simply ask during our discovery call, and we can take it from there.
WHAT'S NOT INCLUDED IN YOUR PRICING?
FREQUENTLY ASKED QUESTIONS
WHAT ARE THE PAYMENT PLAN OPTIONS?
DO YOU DESIGN JUST LOGOS?
WHAT'S THE ONE-CONCEPT METHOD?
WHAT'S SHOWIT?
WHAT FILES WILL I GET AT THE END OF THE PROJECT?
To ensure a more holistic brand identity and strategy, I don’t offer logo design as a standalone service.
WHAT FILES WILL I GET AT THE END OF THE PROJECT?
WHAT'S NOT INCLUDED IN YOUR PRICING?
FREQUENTLY ASKED QUESTIONS
WHAT ARE THE PAYMENT PLAN OPTIONS?
DO YOU DESIGN JUST LOGOS?
WHAT'S THE ONE-CONCEPT METHOD?
WHAT'S SHOWIT?
WHAT FILES WILL I GET AT THE END OF THE PROJECT?
Instead of presenting you with 3-4 logo concepts, I use the one-concept method to present a single, cohesive visual identity. The presentation includes every element of your branding, including your logo suite, colours and fonts, and uses realistic mockups so you can see your brand in action. By presenting a singular concept, we can make sure the process remains intentional and focused on your goals.
WHAT'S NOT INCLUDED IN YOUR PRICING?
FREQUENTLY ASKED QUESTIONS
WHAT ARE THE PAYMENT PLAN OPTIONS?
DO YOU DESIGN JUST LOGOS?
WHAT'S THE ONE-CONCEPT METHOD?
WHAT'S SHOWIT?
WHAT FILES WILL I GET AT THE END OF THE PROJECT?
Showit is a drag-and-drop website builder. It requires zero coding or development skills, making it incredibly easy for you to manage and maintain on your own. Best of all, Showit integrates seamlessly with many popular small business tools, including Flodesk, WordPress, Shopify, PayPal and more.
WHAT'S NOT INCLUDED IN YOUR PRICING?
FREQUENTLY ASKED QUESTIONS
WHAT ARE THE PAYMENT PLAN OPTIONS?
DO YOU DESIGN JUST LOGOS?
WHAT'S THE ONE-CONCEPT METHOD?
WHAT'S SHOWIT?
WHAT FILES WILL I GET AT THE END OF THE PROJECT?
- Your logo in .eps, .svg, .png and .jpeg
- Your brand colours’ codes (HEX, RGB, CMYK)
- Your brand guide cheat sheet
- Links to your font files to download
- Offboarding/brand implementation guide
- Any files included with your add-on services (if applicable)
WHAT'S NOT INCLUDED IN YOUR PRICING?
FREQUENTLY ASKED QUESTIONS
WHAT ARE THE PAYMENT PLAN OPTIONS?
DO YOU DESIGN JUST LOGOS?
WHAT'S THE ONE-CONCEPT METHOD?
WHAT'S SHOWIT?
WHAT FILES WILL I GET AT THE END OF THE PROJECT?
WHAT'S NOT INCLUDED IN YOUR PRICING?
- Brand naming
- Copywriting
- Translations
- Font licenses
- More than two rounds of revision (additional rounds will be billed at an hourly rate)
SITE CREDITS
SITE COPY
SITE PHOTOGRAPHY
SITE DESIGN
LEGAL COPY
Mighty Bean Co.
Mighty Bean Co.
Abby Writes Copy