Having a tool that works as hard as you do
to attract the right people to your business.
Imagine...
Brand Strategy + Design Starter Pack
Everything you need, nothing you don’t. This package is a great starting point for businesses looking to build their brand strategically from the get-go. We’ll build the fundamentals of your unique brand identity that grows with your business over time.
What’s included:
- Brand questionnaire
- Deep dive kickoff call
- Positioning statement
- Moodboard
- Primary logo design
- Secondary logo design
- Brand colour palette (up to 4 colours)
- One brand font
- One-page brand guide
Time investment: 4-5 weeks
Brand Strategy + Design 2.0
Your branding should grow with you, but I understand that’s not always the case. This package is ideal for small business owners who have an existing brand design that’s no longer serving them and are ready for an overhaul.
What’s included:
- Brand questionnaire
- Deep dive kickoff call
- Brand audit and findings report
- Comprehensive brand strategy
- Moodboard
- Primary logo design
- Secondary logo design
- Typography suite
- Brand colour palette (up to 5 colours)
- Custom brand guide
Time investment: 6-8 weeks
WordPress Website Design
A website is one of the biggest and most important investments that you’ll ever make in your business – and for good reason. Not only is it your business’ home, but it also leaves a lasting first impression, invites people in, and gives them exactly what they need. With this package, you’ll walk away with a custom-built WordPress website that’s responsive and optimized for conversion. Best of all, you’ll be proud to show it off.
Note: Clients who book this package must also invest in one of my branding packages or have a brand identity and strategy already in place.
What’s included:
- Discovery call
- Brand questionnaire
- Deep dive kickoff call
- Up to 5 pages of custom design and development
- Full-colour design composites
- Responsive website design
- WordPress CMS installation
- Basic SEO using a plugin-based solution
- Hosting setup assistance
- Domain assistance and DNS pointing
- One-on-one training
Time and financial investment vary based on scope.
Let’s not limit your creativity.
Optional add-ons:
- Business card design
- Instagram Highlights and/or template design
- Welcome package and/or brochure design
- Package and label design
- Additional web pages
Please contact me for a custom quote.
Ready to get started?
Get in touch
Helpful answers to common questions
about my branding services.
Questions about my web design services? Click here.
Do you offer standalone logo design services?
To ensure a more holistic brand identity and strategy, I don’t offer logo design as a standalone service.
What files will I receive at the end of the project?
Your brand toolkit will include your logo in all its variations as well as your brand elements in every pre-approved colour and file format (ai, .eps, .png and .jpg). You will also receive your custom brand identity guide, which outlines how each of your brand elements should be used in future marketing and promotional material.
Can I just purchase one of your add-on services?
Sorry, no. My optional add-on services are only available to clients that have booked one of my branding packages. If you need help with a small or standalone design project, a graphic designer might be more suited to your needs. (Not sure what the difference is? Click here for the 4-1-1.)
Do you offer copywriting services?
I can help with short-form brand messaging such as tagline development, mission and vision statements, purpose statements, etc. If you need help writing long-form content (websites, blog posts, etc.), I’m happy to refer a copywriter to you.
What’s not included in your pricing?
- Brand naming
- Copywriting
- Translations
- Font and photography licensing
- More than two rounds of revision (additional rounds will be billed at $75 an hour)
To ensure a more holistic brand identity and strategy, I don’t offer logo design as a standalone service.
Your brand toolkit will include your logo in all its variations as well as your brand elements in every pre-approved colour and file format (ai, .eps, .png and .jpg). You will also receive your custom brand identity guide, which outlines how each of your brand elements should be used in future marketing and promotional material.
Sorry, no. My optional add-on services are only available to clients that have booked one of my branding packages. If you need help with a small or standalone design project, a graphic designer might be more suited to your needs. (Not sure what the difference is? Click here for the 4-1-1.)
I can help with short-form brand messaging such as tagline development, mission and vision statements, purpose statements, etc. If you need help writing long-form content (websites, blog posts, etc.), I’m happy to refer a copywriter to you.
- Brand naming
- Copywriting
- Translations
- Font and photography licensing
- More than two rounds of revision (additional rounds will be billed at $75 an hour)
Helpful answers to common questions
about my web design services.
Questions about my branding services? Click here.
Does my copy need to be written before you can design my website?
Yes. Copy plays a huge role in design. Having it all flushed out in advance will help ensure your design and copy work together seamlessly.
I’ve never invested in branding or strategy before. Can you still design my website?
My WordPress Website Design package is only available to businesses that have already made an investment in their brand and strategy. This is required because it helps to ensure that your website is aligned with your business’ goals and the needs of your target audience. If you don’t already have a brand identity or strategy, my Brand Strategy + Design Starter Pack may be just what you need!
Do you only build WordPress websites?
Yes, that’s right! WordPress is a great choice for small businesses: it’s customizable and scalable, allowing your website to grow and evolve alongside your business. Click here to learn more about why you should invest in a WordPress website for your business.
Will I be able to manage my website by myself?
Of course! My goal is to empower you with everything you need. At the end of your project, as part of the handover process, you’ll be invited to a one-on-one virtual training session and walkthrough of your site’s backend. The session will be recorded and shared with you for your records.
Do you offer maintenance packages?
Although I don’t offer maintenance packages, I’d be happy to give you some referrals and point you in the right direction!
What’s not included in your website package?
- Website hosting
- Post-launch website maintenance
- Dedicated search engine optimization (SEO)
- Content writing and proofreading
- Google Tag Manager setup
- Image sourcing
- Subscriptions
Yes. Copy plays a huge role in design. Having it all flushed out in advance will help ensure your design and copy work together seamlessly.
My WordPress Website Design package is only available to businesses that have already made an investment in their brand and strategy. This is required because it helps to ensure that your website is aligned with your business’ goals and the needs of your target audience. If you don’t already have a brand identity or strategy, my Brand Strategy + Design Starter Pack may be just what you need!
Yes, that’s right! WordPress is a great choice for small businesses: it’s customizable and scalable, allowing your website to grow and evolve alongside your business. Click here to learn more about why you should invest in a WordPress website for your business.
Of course! My goal is to empower you with everything you need. At the end of your project, as part of the handover process, you’ll be invited to a one-on-one virtual training session and walkthrough of your site’s backend. The session will be recorded and shared with you for your records.
Although I don’t offer maintenance packages, I’d be happy to give you some referrals and point you in the right direction!
- Website hosting
- Post-launch website maintenance
- Dedicated search engine optimization (SEO)
- Content writing and proofreading
- Google Tag Manager setup
- Image sourcing
- Subscriptions
How I Work
My process digs deep into what makes your business yours.
Once we’ve done the groundwork to position you for success within your niche, I’ll transform your unique value into a visual identity and effective strategy that represent your ethos and engage your audience.
You bring your passion and your story. I’ll bring the strategy and design. Together we’ll build a brand your people will love.
Here’s a general rundown of how things will work.
My Process
Previous step
Next step 
To get started, fill out my contact form. If we’re a good fit, I’ll set up a 30-minute discovery call for us to talk more about your business, goals, and branding needs. Once we decide to move forward, the next step is to sign my contract, pay a 50% deposit, set a project start date, and then we’re on our way!
After our official project kickoff, I’ll send you a detailed questionnaire. The goal of these questions is to help me better understand your business, your vision and your goals. At this point, I’ll also get to work on a moodboard, which will inspire your brand’s overall creative direction. Once I have your questionnaire responses and your moodboard is nailed down, I’ll dive deep into research to start positioning you within your niche.
Next, I’ll propose a strategy that addresses everything you need to effectively connect with your audience. This includes your overall aesthetic, the needs of your target audience, and areas of opportunity. For web design projects, this is the stage when you’ll start sourcing and finalizing all copy, images and anything else that you may need for your site.
With your strategy all set, it’s time to communicate and express your business visually. I’ll put together design concepts that showcase every asset that you’ll need to make an impact. Together we’ll refine and revise all the visual elements to ensure they’re perfectly aligned with the message you want to convey.
Get ready to make a statement! Once designs are finalized, you’ll receive everything you need to confidently launch your new brand or website and start connecting with your audience.
The Mighty Bean Talk
I’m here to support small business owners at every stage of their business journey. Head over to my blog, The Mighty Bean Talk, for business tips and educational resources that meet you where you are.
Frequently Asked Questions
Project timelines can be extended, if needed, but to ensure the best possible experience and final result, timelines can’t be expedited.
Mighty Bean Co. is a Canadian business. All prices are displayed in Canadian dollars.
To book your project, a non-refundable deposit equal to 50% of your total project cost is required. The remaining balance is due once the project is complete. Please note that for my WordPress Design and Development package, the remaining balance is due at the end of the project prior to your site’s launch.
Yes, I do! Payment plans can be discussed on a one-on-one basis.
If you need multiple or add-on services, please contact me for a custom quote.
MIGHTY REVIEWS
"Adrienne quickly understood the direction I wanted.
She understood what I was looking to achieve with my website. She's organized, efficient and very receptive to feedback. She's also respectful of your time, which is a huge plus for me. I highly recommend her to everyone."
"Adrienne always went above and beyond.
She was open to feedback, potential changes and was patient with my many requests and ideas during the process. She was an absolute pleasure to work with and one of the best vendors I have hired here at The Movement Project.”
"We very much enjoyed the collaboration with Adrienne!
She challenged us to reconsider our story in order to strengthen our company identity and the messaging we put out into the market. She’s very responsive and enjoyable to partner with!”