Having a tool that works as hard as you do
to attract the right people to your business.
Imagine...
The Mighty Brand Package
Tried, tested and proven, this package is everything you need — and nothing you don’t.
The heart and soul of this offering is strategy — a thorough understanding of who you are as a business and what sets you apart from your competitors. Through this service, we’ll design a brand that not only looks and feels as unique as your small business, but one that’s also rooted in strategy, ensuring consistency as your brand grows over time.
What’s included:
- Comprehensive brand strategy
- Logo suite (primary, secondary, submark)
- Brand patterns and/or illustrations
- Colour palette
- Font pairing
- Custom brand guide
Time investment: 10-12 weeks
Let’s not limit your creativity.
Optional add-ons:
- Business card design
- Instagram Highlights and/or template design
- Welcome package and/or brochure design
- Package and label design
Please contact me for a custom quote.
Ready to get started?
Get in touch
Helpful answers to frequently asked
questions about The Mighty Brand Package.
What is brand strategy?
Simply put, brand strategy is clarity. Small businesses that invest in strategy have a clear understanding of their brand, allowing them to better reach and connect with their audience. Brand strategy should never be thought of as a nice-to-have — it’s a must-have for any small business with long-term goals. As part of my base package, you’ll receive a detailed 30-page document that dives deep into your brand, exploring your mission and vision, brand voice and personality, key messaging, values, and target audience personas, among other items.
What if I need more than your package offers?
For clients who book the Mighty Brand Package, I’m happy to discuss additional collateral items like business cards, social media templates, welcome packages/brochures, package and label design.
Is the project timeline flexible?
From start to finish, my base branding package usually takes 10-12 weeks, although the timeline can run longer depending on what, and how many, collateral items are included in your project. Usually, timelines can be extended, if needed, but to ensure the best possible result, they’re rarely expedited. I can provide you with an accurate timeline once you’ve filled out my contact form and we’ve had a chance to hop on a brief discovery call.
How much is the investment, and do you offer payment plans?
The starting investment for this package is usually around $2,500, although the exact cost can vary from one project to another. I can provide you with an accurate quote once you’ve filled out my contact form and we’ve had a chance to hop on a brief discovery call. Payment plans can also be discussed during our call.
Simply put, brand strategy is clarity. Small businesses that invest in strategy have a clear understanding of their brand, allowing them to better reach and connect with their audience. Brand strategy should never be thought of as a nice-to-have — it’s a must-have for any small business with long-term goals. As part of my base package, you’ll receive a detailed 30-page document that dives deep into your brand, exploring your mission and vision, brand voice and personality, key messaging, values, and target audience personas, among other items.
For clients who book the Mighty Brand Package, I’m happy to discuss additional collateral items like business cards, social media templates, welcome packages/brochures, package and label design.
From start to finish, my base branding package usually takes 10-12 weeks, although the timeline can run longer depending on what, and how many, collateral items are included in your project. Usually, timelines can be extended, if needed, but to ensure the best possible result, they’re rarely expedited. I can provide you with an accurate timeline once you’ve filled out my contact form and we’ve had a chance to hop on a brief discovery call.
The starting investment for this package is usually around $2,500, although the exact cost can vary from one project to another. I can provide you with an accurate quote once you’ve filled out my contact form and we’ve had a chance to hop on a brief discovery call. Payment plans can also be discussed during our call.
How I Work
My process digs deep into what makes your business yours.
Once we’ve done the groundwork to position your brand for success, I’ll transform your unique value into a visual identity and effective strategy that represent your ethos and engage your audience.
You bring your passion and your story. I’ll bring the strategy and design. Together we’ll build a brand your people will love.
Here’s a general rundown of how things will work.
My Process
Previous step
Next step 
To get started, fill out my contact form. If we’re a good fit, I’ll set up a 30-minute discovery call for us to talk more about your business, goals, and branding needs. If we decide to move forward, the next step is to sign my contract, pay a 50% deposit, set a project start date, and then we’re on our way!
After our official project kickoff, I’ll send you a detailed questionnaire. The goal of these questions is to help me better understand your business, your vision and your goals. At this point, I’ll also get to work on a moodboard, which will inspire your brand’s overall creative direction. Once I have your questionnaire responses and your moodboard is nailed down, I’ll dive deep into research to start positioning you within your industry or niche.
Next, I’ll propose a strategy that addresses everything you need to effectively connect with your audience. This includes your overall aesthetic, the needs of your target audience, and areas of opportunity. If your project includes web design, this is the stage when you’ll start sourcing and finalizing all copy, images and anything else that you may need for your site.
With your strategy all set, it’s time to communicate and express your business visually. I’ll put together design concepts that showcase every asset that you’ll need to make an impact. Together we’ll refine and revise all the visual elements to ensure they’re perfectly aligned with the message you want to convey.
Get ready to make a statement! Once designs are finalized, you’ll receive everything you need to confidently launch your new brand and start connecting with your audience.
The Mighty Bean Talk
I’m here to support small business owners at every stage of their business journey. Head over to my blog, The Mighty Bean Talk, for business tips and educational resources that meet you where you are.
More Frequently Asked Q's
Yes! Although I'm based in Canada, I've had the pleasure of working with clients in the U.S. and Europe, and I'm always open to expanding my international client base.
Yes, I do! I recommend WordPress to my clients because it’s customizable and scalable, allowing your website to grow and evolve alongside your business. If you’re interested in my web design offering, let me know and I’d be happy to chat about this more during our discovery call.
To ensure a more holistic brand identity and strategy, I don’t offer logo design as a standalone service.
After several projects and client feedback, I've found that The Mighty Brand Package has everything small business owners need to hit the ground running with a purpose-driven brand that's rooted in strategy. By offering one core package, I'm able to meet my clients' needs without overwhelming them with a buffet of unnecessary options!
MIGHTY REVIEWS
"Adrienne quickly understood the direction I wanted.
She understood what I was looking to achieve with my website. She's organized, efficient and very receptive to feedback. She's also respectful of your time, which is a huge plus for me. I highly recommend her to everyone."
"Adrienne always went above and beyond.
She was open to feedback, potential changes and was patient with my many requests and ideas during the process. She was an absolute pleasure to work with and one of the best vendors I have hired here at The Movement Project.”
"We very much enjoyed the collaboration with Adrienne!
She challenged us to reconsider our story in order to strengthen our company identity and the messaging we put out into the market. She’s very responsive and enjoyable to partner with!”