Rosie Moore is a Toronto-based certified accountability coach for weight loss, fitness and nutrition. In 2023, she hired Mighty Bean Co. to rebrand her business and position her as an authoritative expert in the accountability coaching space.
Brand strategy, visual identity design
scope of work
This is how it ended, but just how did this project start? Read my case study and get your behind-the-scenes look at the strategy behind the redesign of this brand.
"Throughout the project, I felt supported, and I really appreciated how organized Adrienne was. She was clear with her timeline and deliverables, I always had a good sense of what was needed and what to expect. She was incredibly thorough with her market research and took the time to understand my business and my goals. She was extremely professional and communicative throughout and went above and beyond in her presentations."
Rosie Moore
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Joshua
Mighty Bean Co.
Mighty Bean Co.
Abby Writes Copy